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Social Media Marketing
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Social Media Marketing... As social media platforms have evolved into full-blown communication channels, more brands are relying on these platforms to reach their target audiences. Consumer attention is scattered across various social platforms, not to mention apps and other online diversions. Brands that hope to capture consumers' attention and dollars need to keep in touch with how their audiences utilize these platforms. The bottom line is that, as trends evolve on social media, so must the corresponding marketing. Users are growing increasingly leery of the information they find on social media. And marketers may be contributing to the situation when they fail to properly label paid advertising posts or they bombard a platform with targeted ads that overwhelm users. All of this can leave users feeling distrustful of both the brand and the platform. Younger generations have little tolerance for marketing that comes off as disingenuous. Brands will need to look for ways to build consumer trust. That means focusing on ways to authentically connect with audiences, and ways to highlight their humanity. Brands need to connect with their audiences on a meaningful level. No one likes being constantly swamped with ads. Even worse is when you're being marketed to and don't even realize it. Don't worry,
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Email Marketing
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Commonly, bulk email is used for newsletters or marketing email. If you have a list of customers or prospects, you can send them content relevant to their business or interest, from a single application. A bulk email service allows you to send to any list, regardless of its size. Five easy steps to avoid Spamming: Double-check with the double-opt-in method Don't assume customers want to receive emails Build an organic list Set expectations Don't be a stranger
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SMS/MMS Marketing
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Ten Benefits to SMS Marketing:
1.
Immediate
There's no long waiting time for designs to be mocked up or campaigns to be printed, just decide what your message is, sending a bulk SMS to your customers takes no longer than sending a text on your own phone.
2.
Mobile-friendly
Making your business mobile-friendly is no longer something to consider 'later'. Mobile is here and it's not going anywhere. SMS is compatible with pretty much every mobile phone, so you won't need to worry about alienating some users, or getting your customers on board with brand new technologies.
3.
Customers love it
SMS is a really simple and accessible way of engaging with each other and with an open rate of 98%, it is heads and shoulders above any other communication method in terms of read rate.
4.
Eco-friendly
In comparison to email, direct mail and face to face meetings; a text message has the lowest impact on our repetitive annoyances. In fact it's almost an annoyance-free way of communicating, so if you're looking for ways to make your business greener, SMS marketing is a big step in the right direction.
5.
Direct
Most of us don't leave the house without our mobile phone, in fact it's probably within arms-reach 24/7. Besides meeting face-to-face or calling each customer, I can't think of a more direct way to communicate your message.
6.
Simple
SMS is small and simple and gets the message across instantly without any messing around. How many text messages do you receive that you don't read?
7.
Trackable
Our analytics allow for complete monitoring of CTR (click-through-rate) and we help you analyze and strategise which campaigns work best for you.
8.
Generate leads
Keywords are easy to set-up on an SMS short code and can be anything from your brand name to a memorable word. Advertise your keyword on your website, printed media or in your store, allowing customers to opt-in to your mailing list. E.g. Text SMS to 74700 for exciting news and special offers! Not only does this provide you with lots of new contacts to communicate with but it also generates an instant lead with little effort required from you or your customer.
9.
Personal
Most people email and direct mailboxes are swamped with junk mail and spam. Customers will only opt-in to SMS updates from companies they want to interact with, so you know you're delivering the message to the right person without it getting lost or ignored. If you want to make your customers feel special, it's easy to personalize each message and won't take any extra time.
10.
Cost-effective
Not only is an SMS campaign affordable for budgets of all shapes and sizes, but you'll also see a healthy return on investment from SMS marketing. At just a few pennies per messages, you can be really target with your campaigns without it breaking the bank. If boosting sales and improving communication with customers are on your list of resolutions this year, but you don't have a hefty budget and hours of spare time; SMS is a small, yet powerful, marketing tool not to be overlooked.
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Proximity Marketing
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Proximity marketing
is the design of services, apps and communications to target or interact with customers when they are in close proximity to locations as a restaurant, shop or event. This is typically based on proximity awareness technology or location data from devices such as mobile phones. The following are illustrative examples of proximity marketing.
Promotion
Promoting and advertising to customers who are currently close to you.
Pricing
Communicating price offers such as coupons to customers who are close to a restaurant or shop.
Customer Experience
Apps that interact with a physical environment such as a shop or display. This can be used to enliven shopping experiences or help customers to explore.
Data
Offering the customer behavior metrics and store traffic patterns is value added services. For example, how often a customer ignores a store displays or the length of customer visits.
Whether Beacon technology or NFC technology or a combination of both;
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Complete Marketing Package
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